Compare & Connect

Untangled a messy-middle sales funnel that was losing insurance customers mid sign-up.

UX Research · UX/UI Design · Financial Services

Overview

Compare & Connect's insurance sign-up flow had a classic messy-middle problem: customers started strong, then dropped off somewhere between comparing options and completing sign-up. The work focused on mapping that middle stretch of the funnel to find exactly where trust and momentum were breaking down.

Placeholder large image showing the sign-up funnel